I love this article because it succinctly says what we emphasize in this book. Also, I love it because it drives home a point in an article I wrote two years ago called "Let's Bury the Term Software Engineering:"
I feel that thinking of everything we do as "engineering" gets us in a mindset of engineering teams of people and our processes, which is going overboard with the mechanical model.
I even invited Tom to participate in our Ning group, but he declined. He did offer to possibly write a blurb once the book is done, so that is great if we can get that to happen.